Is Starting Over a Good Idea?

A pay per click account can be a real beast. You might be managing one that needs a little polishing up but you’re at a loss on what to do first. Moving forward is a priority, but the account might have a series of groups, campaigns, and keywords already in position. Where to begin making changes? It is hard to answer that question and make appropriate decisions.

It is a significant challenge compounded by time schedules. You need to have a PPC account that is generating positive figures, and there is little time for it just to stumble along. Fortunately, there are a few criteria points you can use to make decisions that will, in turn, rejuvenate the account and put it on the right track. Here is what you want to think about as you consider possibly making changes.

• Will It Be Easier to Judge Future Performance?

A primary reason for making any changes to an existing account is the ability to monitor performance with greater effectiveness. Getting better organized allows you to have a clear picture of the figures, and you will save time because the changes bring order to significant amounts of data. You are not looking all over the place to find answers to your questions.

You must be able to spot any problems or difficulties trending in the data immediately. As you look at contemplated changes, you must be satisfied that any enhancements will result in an ability to evaluate information better and make decisions based on reliable data.

• Will Any Changes Improve Account Administration?

An account can have many ad groups and campaigns in operation. Overlap can accidentally happen, and this makes it tough to manage things daily. All kinds of little quirks and problems will crop up such as nonperforming keywords or ones that counteract each other. Grammatical errors and misspellings are going to cause things to bog down and hamper efficiency.

All the little gremlins and pests in the woodwork can make you decide to ditch what you already have and start all over again. That is understandable but be sure that is the proper thing to do. You will be editing out those ad groups, keywords, and campaigns which are not producing and there is the possibility of better control and organization. This has the potential of allowing you to have a better focus on a possible search audience, and you will be able to make changes quickly. Any improvements must be worth the effort you will be expending. What is important is that any renovation to the structure ought to be able to save time and maximize performance over the long run.

• Will the Changes Stop Problems?

It is no surprise that any changes will affect performance somewhere in the account. You have probably experienced this anytime you change keywords. Sometimes, change can result in greater confusion than there was before. Starting all over again can eliminate the little-unseen glitches. It can also expose things that cause problems all along.

You cannot underestimate the cost of starting over again. It is not something that is going to be done in the matter of a few minutes; it will take days. Starting over is going to require an intensive audit of what you already have, and determining what is causing the problems. You can expect that considerable time and extensive effort will be necessary to start from scratch. Whether the account suffers during the transition is an unknown quantity. This is not something to enter into lightly.

One guiding factor should be the long-term benefit. Yes, there may be some cost involved in the short run, but the change might produce highly positive figures in the long term. Maintaining the status quo is not always the best solution. It may result in even more hard work later, with major time costs. A cost-benefit analysis of starting all over versus some fine tuning is the first step. By doing this, you can make a firm decision based on hard facts. You are then able to move with greater confidence as you make those changes necessary to bring the PPC account to a position where the design produces those figures which make everything a major success.

You Can Get Those Needed High Conversion Rates

No matter if you are using email marketing or paid search in reaching out to the public, your campaign must get the numbers. Your figures come from folks clicking on the landing page and convincing people to buy your product or decide to sign up for the offer you are making. Conversion rates are going to decide if your campaign is being successful. You can be sure that any number of experts have any number of ideas on how to get those conversion rates to increase. Here are some you consider. While these are primarily for PPC campaigns, you can still use them in other marketing efforts.

• Landing Pages That are Mobile Friendly

You are miles behind your competition if you do not recognize the importance of mobile devices. You need them because the consuming public is using iPhones and tablets to go shopping. It means more than just having good looking graphics. Understanding user behavior when it comes to mobile devices will help you succeed. You can construct a landing page that asks for only that information needed to identify the visitor as a lead prospect. It is better than having that person get bored with completing a long form and moving on before submitting it. You can also consider cross-device behavior. What it means is that the consumer will initiate a search on the tablet, and then finish it up on the smartphone (by the way, this is also known as multi-screening).

• Make a New Offer

It means swallowing your pride, but that is not a bad thing. If the offer you made initially is not drawing people, remember that it is not irrevocable. What you will be doing is regrouping and taking another look at the original offer. That first effort might not be worth anything to the prospects you are pursuing. Making a new offer, incidentally, may be the only thing you need to do. There is no reason to waste time on changing the landing page, and you concentrate on the new offer and the message instead. You can take a risk and offer what you once thought was an overly generous proposition. Sometimes what appears astounding is what draws the crowd. It is worth taking a chance if it appears the campaign is floundering. What your target audience values will create that perfect offer. Be sure that you understand what those people consider important.

• Try Old-School Tactics

Landing pages are great but might that be the only way to get those conversion rate figures heading north. You might want to consider direct contact with prospects, the way you used to do when you made direct calls to them. Google AdWords permits a call – only campaign.

It is breathtaking how easy it is. The visitor calls your office directly from the ad and does not go to an impersonal landing page. It permits an immediate contact with your business and happens when the consumer is shopping. Time is critical and the time spent on a call only campaign means you will spend quality time getting to know the prospect’s needs.

  • Remarket

It is an opportunity to reconnect with prospects. Remarketing also recognizes that people can change their mind about a purchase. Remarketing is a chance to get the conversation going one more time. All it takes is using cookies to tag a visitor, and then get back that person later on. It helps with brand awareness as well as creating more opportunities for conversion.

Conversion rates are the heart and soul of any successful Internet marketing campaign. They cannot be ignored. The return on investment in time and/or money can be fairly substantial even for small campaign. A major benefit is the ability to get in front of prospects and promote your brand.

Strategies mentioned above are options which merit your attention. No matter what you decide to do be sure that you have tested it before actively using it. One of the above may be just right for your campaign and another idea is a total flop. Never assume, be sure of what you are doing. Keep in mind that any opportunity to create higher conversion rates is at least worth looking at, and deserves serious thought.

Where You Can Get Great PPC Ads to Boost Figures

You cannot dismiss PPC advertising; this is one of the best weapons in your marketing arsenal. It doesn’t mean finding just any place to put your PPC ads. You would be wasting your money and effort to do that. Part of your marketing strategy is to determine where those all-important marketing pieces are to appear. Google AdWords is the default place for many marketers but it is not necessarily the best. In fact, when you look at your overall goals and objectives, Google AdWords might not be the greatest option. Here are some other places where you can buy the kind of PPC advertising your marketing needs.

  • Social Media

It is a combination of paid advertising and promoted posts. Social media PPC many times is content. There will be the obligatory call to action, and there will be a charge rendered for clicks on the CTA of the ad. The customer might be led to a landing page, or encouraged to download the app you have. Social media reach cannot be denied as billions of people have accounts on social media platforms. You have the opportunity to promote your product or services on LinkedIn, Twitter, or Facebook, and each one of these platforms permits you to reach out to various demographics. Some recent social media venues like Instagram or Snapchat are excellent for connecting with millennial customers.

  • Search Engines

These will include Yahoo and Bing as well as Google. Volume and variety are the main attractions. You can get access to an awful lot of traffic on any one of these major search engines. A word of caution is the price. Because there is such a great demand for advertising space, keywords can become expensive. It might be a good idea to hedge your bets with one of the other places mentioned in this article. Relying on search engines alone can break your budget.

  • Mobile Platforms and Apps

You cannot ignore either of these. Having ads on mobile platform means that consumers can check out your ad wherever they happen to be. The apps themselves can point to superior sales. In-app PPC advertising can be bought, allowing you to have ad space on an individual level or perhaps some network (Rovio and Zynga provide a chance to make use of their advertising services). Mobile is now much bigger than desktop, and you should not miss the chance. One suggestion is to be sure that any ad you have on a mobile device can be clearly seen. You are dealing with a screen that is much smaller than a desktop, and beta testing is going to be critical.

  • Advertising Networks

These go from contextual ads, all the way display ad spaces and include display networks as well as publisher networks. You are able to get your marketing piece on a number of websites. While Google is always a good possibility, AOL and Microsoft provide some opportunities. To get the best value for your money, there are alternative advertising networks that charge considerably less than the major players. It helps if what you are doing is looking for a niche market.

  • Individual Websites.

Specific websites may appeal to your targeted consumers and contacting these Internet platforms directly is an option. Don’t ignore the traffic they receive; some dating services have users in the millions. The same is true for many other entertainment and social life platforms. You may find that advertising on a given website is as effective as a network.

Now you have a cyber candy box of places to go buy those PPC ads, which is the best place for you? A suggestion is to not rely on one place only. You can use a test budget on any of the above locations to find out whether it’s worth your while. You must have an idea of where your customers may be found, and that requires some market research. Once you have decided, do not just set up and walk away. The best tactic is to optimize campaigns on a routine basis. Do not stay married to one location. If a given place is not delivering, do not hesitate to walk away from. There are other interesting opportunities for you to pursue.

The useful guide outlines the 5 pillars of ecommerce success and the steps you need to take to reach success.

How to Get the Best PPC Search Leads the Easy Way

If you are PPC account manager, you know how tough it is to get a spot on a search engine results page. You must secure location, preferably on the first page, because search engines are the place to look at services and products. These Internet sites are the first destination and the final stop for both business and customers. Securing a top organic ranking costs time and isn’t easy. Competition can make it an almost impossible dream. Lead generation is helped with PPC advertising, and marketing teams turn to PPC for assistance. If nothing else, this is a quick way to generate leads and secure a highly visible position with SERPS.

It sounds good so far, but there are some quirks. PPC advertising does not always produce top level leads and closing on these leads is not always guaranteed. A sizable majority of B2B marketers will admit that creating superior leads is the greatest problem encountered when working to create lead generation. There are some ideas on how you can get those top-notch leads from all your PPC efforts.

Location Targeting Should Be Emphasized at the Campaign Level of Your Efforts

Location matters just as in real estate. It is possible that location targeting in campaigns is all part of the account-based marketing strategy you have. However, if you want good PPC advertising, then you must know not only your audience but where it is they are conducting their Internet searches.

You have to be careful. If you concentrate too much on targeting, you will run the risk of bringing in a lot of clicks, and spending a lot of money, without resulting in those superior leads you need. Try building a campaign that is rifle focused on any locations from which the audience is searching. If you do that, you have a good chance of creating higher quality leads. It is not that difficult to do; just a little fine-tuning.

You can conduct research on sample companies that fall inside your verticals, deriving a list of their exact locations from your investigation. Your study can also help you identify both verticals and target segments for your company and the industry in which it competes. AdWords can be very helpful with its Radius Targeting feature. You can use this to construct campaigns that will show the PPC ads you create to those companies you would like to target in your campaign.

Use Mobile Devices

Another possibility is to consider mobile devices. These are no longer a fad when it comes to PPC marketing. Indeed, research suggests that nearly half of all paid search clicks will soon come from those iPhones and tablets you see people working with all the time.

You must keep in mind how quickly prospective customers react when they have a mobile device. They will not wait until they get home but will contact the business as soon as a Google search has been completed.

You can maximize the efficiency of mobile devices by taking steps to guarantee that any landing pages for PPC clicks are responsive to the mobile devices. Google call extensions can send enormous numbers of calls to your business. Take advantage of those extensions as you prepare a campaign. The phone calls themselves create phone leads that are better for creating revenue than any form submission. You would be tracking whatever telephone contacts your PPC campaign is generating. Call tracking software will help identify those leads and the revenue which are coming from phone contacts.

What is being suggested here in this article are not radical changes but more tinkering with the machine to get better results. Leads are essential for good figures and getting them doesn’t have to be an analytical nightmare. Essentially, you can use tools that are already available; just use them sensibly. Google extensions are there to drive traffic, and the Radius Targeting offered by AdWords can send the message out to the right places. Using what you have is going to produce the results you would like, and at a cost that won’t stretch the budget or force you to ask for additional funds. It doesn’t take rocket science to use the tools and you will discover rather quickly how effective these tips are in getting those leads you need.

Lower Their Fear, Raise Your Conversion Numbers

You rely on consumers to be successful. Conversions are critical, and you should find ways of encouraging them. That takes a little bit of fine-tuning but also understanding how to reduce any hesitancy on the part of an Internet customer. There are reasons why people will not convert, and you have to know what is keeping a person from making that important purchase or filling out those forms.

It is understandable if you are concentrating on benefits in your content. It is traditional marketing but sometimes it is overdone. People want to know about the benefits, but they get concerned about any pitfalls. What is the catch and is there any downside to making a purchase or filling out that form? You have the responsibility of reducing any possible risk which may come in the mind of your website visitor.

What Really Scares Folks

You could be asking people to share with you financial information such as credit card numbers. The request seemed innocent enough, but it sends up a red flag almost immediately. Anyone who is a shopper on the Internet is worried about identity theft. Other crimes coming from the Internet will also scare people away from making a conversion. By requesting information, you are asking people to confront what frightens them. It is up to you to find ways to calm their nerves and make them feel safe. Luckily, this isn’t that difficult to do. Here are some ideas.

Use Free Trials

Free trials put risk in a free-fall situation. A trial offer requires you to absorb the risk of having consumers kick the tires and try service without making a financial commitment. It might not end up a purchase, and you have to expect that. However, the free trial permits you to develop a rapport with the stranger. You can create a relationship that develops into trust and perhaps a long-term commitment to your product or service.

The Guarantee Advantage

The guarantee destroys risk and has the potential of dramatically increasing online sales. You are telling a customer that you will reimburse the cost if he or she is not satisfied. Frankly, what do they have to lose? That is the question you’re putting into their minds, and it can have a highly positive effect on a transaction.

Edit the Form Fields.

You want contact information, and they are hesitant to give it to you. You really can’t blame them for not wanting to have bulk mail sent to the mailing address, or roto-calls at dinner time. Spam email is not appetizing, either. The fewer form fields that you have, the less risk is perceived. You can increase your conversion rate dramatically by doing this.

Hey, Others Are Using It!

Consumers feel better when they know that other people have used your service or product and liked it. It’s known as social proof, and you can get an endorsement of what you are offering from several sources.

1. Accreditation

It will come from a third party which will not stand to profit from any transaction. This independent source is going to assure a consumer you are honest, and there is no problem with the service or product. There are some sources for accreditation; Better Business Bureau happens to be one. What lowers the risk is the understanding that any accreditation is earned, not bought. The reputation of that third-party goes on the line when it endorses you. That will calm an awful lot of anxiety.

2. Testimonials

Having these on your website is a fantastic strategy. Customers are willing to listen to someone who has already benefited from dealing with you. The best place to have these testimonials is the landing page, so person and see them immediately.

3. Yelp Accounts

You should have a Yelp account and do not worry about the risk. Yelp is a consumer board where people give honest opinions about products and services. Some people hesitate because of adverse comments may be registered. Do not let that worry you, in fact; some consumers get a little bit suspicious if only good things are told about you and your company. What is important with any negative comment is the way you address it. If there is an immediate response with a solution, it impresses on the buying public you have excellent customer service, and respond immediately to trouble.

There’s been so much cyber crime over the past few years that people are instinctively cautious. Yes, you need to promote the benefits of what you’re offering on your website. Nevertheless, reducing the risk perceived is also going to help generate the conversions you are looking to get. Benefits and risk reduction go hand in glove. Both will contribute to delivering the conversion figures you want.

Pick the Best Strategy for Flexible Bidding

Flexible bidding holds the prospect of significant value. Employing a flexible bidding strategy can increase keyword performance, optimize the money spent on ads, and enable conversion rates to get better. You once only had the option of automated or manual bidding. Things have changed for the better, and you it is possible to mix automation with manual within the account you have. Google has always tried to be a marketer’s friend and has not one, but six, flexible bidding options. You can select the one which best suits your needs.

The Choices 

The Enhanced Campaigns Google offers contain the following flexible bid strategies:

  1. Target Search Page Location
  2. Enhanced CPC
  3. Target Outranking Share
  4. Target CPA
  5. Target Return on Ad Spend
  6. Maximize Clicks

You can see to it your bid strategies are placed in Shared Library to be employed in the account. You would use these commands:

  1. Bid Strategy, followed by:
  2. Use Flexible Bid Strategy.

Google will then display the strategy available at a given level. Another option would be:

  • Manage Flexible Bid Strategies

this command will permit you to go into the library to edit or create bid strategies. You must remember that you only can change a bid strategy or manage any existing strategies at Campaign level. The bid strategy would be used for ad groups and keywords. Let’s look at the flexible bid strategies which we mentioned.

  1. Target Search Page Location

The best use of this is where cost is not a problem and you want the accounts to be competitive for exact keywords you have determined. You may consider this for branding and if you want to maintain a good position with a very competitive keyword. This strategy is best for campaigns, keywords, and ad groups. It does not do much good if you are working with a tight budget, have very specific CPA goals, or return on investment is a priority. Google will help by using information from 7 days before. It thereby identifies what will be the optimal CPC for you to use to get the best page ad spot. Be sure you have set a maximum bid to better control the per click expenses.

  1. Enhanced CPC (ECPC)

Conversion tracking will be essential. Furthermore, there is a minimum number of conversions per campaign and you will need enough data to make any worthwhile adjustments (between 15 to 20 conversions per campaign at the very least). This strategy will make predictions of the future based upon historical data collected. Obviously, accurate adjustments will be easier the more data you have. These can be used for ad groups and campaigns where conversions are the main priority, but you wish to have control over the bidding process.

Once you have started ECPC, you can expect Google to adjust no more than 50% of your keyword bids and uses a control the other half. You will then be able to raise your maximum CPC to as much as 30% on those keywords deemed most likely to result in a conversion. It is possible to lower bids by almost 100%, should it appear a given keyword is unlikely to generate a conversion. High-volume conversions are best suited for ECPC. However, is not going to be as effective if all you want to do is generate significant percentages of in-store conversion, or perhaps increase your volume of traffic.

  1. Target Outranking Share

it allows for bids to outrank any given domain automatically. Keep in mind this option can only be used in the Search Network. The bids are going to be higher if you decide to outrank another domain, and your budget must reflect the added cost. It is best used in ad groups, campaigns, and keywords. You must participate in given auction for this bidding strategy to show you.

There are other auction factors and the quality score that determines final ad placement. It makes good sense to set the highest maximum CPC you can afford so you’re able to have better control over pay per click activity. The Auction Insights Report is a valuable Google tool as reference. You must wait up to seven days before any results are noticeable and you should wait at least that long before you make any significant changes the bidding strategy.


  1. Target CPA


Target Cost Per Acquisition bidding will need no less than 15 conversions in a span of 30 days in addition to a set conversion tracking system. Google will then optimize the account for any conversions you wish at the CPA goal created. You should be careful because the expense can run wild. Creating a maximum CPC bid beforehand can prevent budget money from being wasted.


If conversions are important at a given level, then target CPA is a good bidding strategy. It works best with ad groups and campaigns. Target CPA places a special emphasis on conversions. Once target CPA bidding is implemented, Google is going to suggest a beginning CPA bid drawn from previous data. You can increase expenses to raise the CPC, getting more conversions the consequence. You can also decrease your CPA target but this at the risk of lowering your conversion statistics.

You want to concentrate on the volume of conversion. This is not something you ought to consider if you wish more traffic, because target CPA may lower the number of auctions your ads can appear in. Additionally, a low conversion rate (something perhaps below 15 or so a month) or a business that gets large numbers of in-store traffic is not best suited for target CPA. If you are not taking advantage of Google’s website call tracking or if you happen to be getting lots of phone calls, this is not the best bidding strategy for you.

  1. Target Return on Ad Spend (ROAS)


ROAS needs conversion tracking and set values for all conversions. Additionally, within the past 30 days there must be no less than 15 conversions noted. Better historical data is going to permit good predictions of future performance. You can use this strategy as a way to balance volume and cost for conversion. It is something that can be used for keywords, campaigns, and ad groups.


The Target ROAS will help any advertiser who wants a balanced strategy for conversion volume and return on investment. The cost per conversion value you have from the past is going to help. Google will suggest not setting up maximum and minimum bid limits for ROAS. The reason is limiting performance and preventing any adjustments. However, you can increase your conversion volume and get the desired return on the ad spend. It is going to help if you have multiple products with separate conversion values. AdWords helps by bidding either up or down on given keywords automatically.


  1. Maximize Clicks

If you want to maximize your traffic, then Maximize Clicks is a great strategy. You are out to boost the size of your traffic and AdWords will help. Bids are automatically increased and decreased within a set budget. If that budget has not been set, Google will help by trying to get a lot of clicks within the given daily budget. This is best used in ad groups, campaigns, and keywords.

We suggest you set bid limits. If you don’t, AdWords will set bids for what is likely to get the most clicks. If you have a maximum CPC bid, you’re able to easily control costs. You have the option of setting a target and AdWords will try to get a large number of clicks within the target budget. Keep in mind that a target budget should not be set higher than the daily budget. The reason is that AdWords will not spend more than the daily budget.

Keywords Alone Won’t Guarantee Success

PPC seems so easy to do at first glance. There is no need to go through any complicated algorithms gymnastics; all you do is select your keywords, set the bids you want to have and then watch the leads or purchases roll in. Picking the right keyword is important in PPC, but you must be careful. It is easy to put keywords at the center of all your efforts, and forget about what also goes into creating a good account. You cannot allow yourself to be blinded by the allure of keywords. They are not the only means to success in the PPC world.

Keywords Are More Than Phrases

You need to remember what you are doing when it comes to PPC. You may think you are creating demand, but you aren’t. Search marketing will gather up demand as the keywords are sought after. It means that the keyword has to be actively looked for by the consumer. If it is not, then, your ads are not getting the exposure which they need.

Unique products and startup companies have the most problems when it comes to Internet searching. Specialty goods have distinct features which many consumers don’t know about and, consequently, do not use the proper keywords. Entrepreneurs are just starting out, and they do not yet have a market share. They need to find those people who will be looking for the goods or services these new establishments provide. A few keywords alone are not going to summon the buyers. You must find the right keywords; those that are generating solid ad copy and drawing sizable traffic. You also should pay attention to targeting procedures such as time centered objectives and the location.

Traffic is what you want, but there is no surefire way to get crowds of interested people. Search intent is going to be what will produce potential traffic that has good quality. You should keep search intent in mind and not only concentrate on keywords. A given term typed in by a consumer to a search engine is not a guarantee that your product is what they are looking to find.

Don’t Forget Match Types

Match types cannot be overlooked. Keywords are important but match types will allow you to have more to work with. You may not be able to produce a higher bid on a given term, but a broad match will enable you to overcome that difficulty.

It can happen that performance is going to change between exact and broad match terms significantly. There is a temptation only to work with exact matches. After all, if significant results are coming from any exact match keywords then why bother with the broad match? Exact matches can bring in higher rates of traffic, but that is not all the traffic. There is a fair amount of diversity created by the search engines. New searches and variations on the keywords are going to bring in a fair number of interested consumers. Investigation of a search query report will confirm this diversity. While people still want to spend time on perfect targeting, it is better to focus on targeting that is robust and permits more growth.

You should not spend significant amounts of time trying to find the ultimate keyword. What you must be more concerned with is generating enough traffic, and making any alterations which will make that traffic generate higher sales revenue. Keywords are important in targeting, but they are not the magic spell for success. Keywords alone will not create the kind of traffic you are looking to get.

You ought to pay attention to negative keywords, remarketing, bid modifiers, and, of course, your budget. These are just as important as keywords in producing account profits. You must remember that PPC is still a place of exploration. You will be looking for the right combination of various PPC tasks, and this is not always easy. You can be more efficient if you focus on several PPC components and not just rely on an exact keyword to get the sales figures you are hoping to receive. There’s a lot that goes into being successful in search marketing and every facet merits your attention.

YouTube Can Boost Your Ads and Remarketing

YouTube is more than just a place to see music videos. It has become a highly useful marketing tool which you should not ignore. It can help with any PPC campaign if you use it correctly. That is a major point. If it is used effectively, YouTube is fantastic! A YouTube campaign that is well targeted will produce amazing results.

Considering YouTube Advertising

A problem with television ads has always been an inability to target audiences. Everybody gets to see those television advertisements, and not everyone is going to be interested in your product. YouTube allows a chance to give a more rifled approach, targeting groups more effectively than television can do. This is done through TrueView, which is a highly efficient format.

You’ve probably seen this when you click on a YouTube documentary. What the viewer sees, in the beginning, is an advertisement. What makes this different from television is you have the option of clicking out after a few seconds. Only someone who has an interest in your product or service will watch the entire TrueView video; no one is forced to watch. This is also very cost-efficient. You are only billed by YouTube if the viewer watches the first 30 seconds of the advertising clip, or all of the ad if it is under 30 seconds in length. You can pitch your message to a targeted audience and engage only those people who have a genuine interest.

You Can Remarket with YouTube

Do not underestimate the reach of YouTube. This social media platform processes millions of searches each month. There is a large audience you can capitalize on for remarketing. YouTube is excellent for cultivating relationships and building a business that eventually results in sales revenue. It all starts with linking your AdWords and YouTube accounts.

Once that is done, you’re able to develop marketing lists centered on what the viewers did on YouTube. It might be a list based on those who watch the video, which is a rather large group. You can also concentrate on whatever the viewer did while watching the clip. It can be somebody who likes video or perhaps individuals who decided to sign up for the YouTube channel you created. It may seem a little tricky, but creating a YouTube remarketing campaign is no different than what you would do with the standard PPC effort.

Thanks to AdWords video remarketing can be a piece of cake. Nevertheless, the right strategy is essential. You ought to take a few minutes you ought to take some time to decide how you can make YouTube part of your remarketing efforts. It could be as simple as deciding to have the users directed to the landing page, or perhaps build up a relationship with the viewers being moved to other video clips. You choose based on the service or product you are trying to sell. It is always best to consider what you are sales goal is and how YouTube is going to help you reach it. I recommend measured steps as opposed to leaping in and trying to score some easy sales figures.

Regardless of the decisions you make, YouTube advertising can benefit a paid search. You have the opportunity to approach a larger audience, and you can move direct responses through this social media platform. It is important to know where you intend an interested consumer to go and provide links which will generate rising sales. YouTube is a tool for success, and you should not ignore it. Below are the means by which you can create a True View campaign or a remarketing effort.

Using Facebook to Maximize Lead Generation

Lead generation accounts are not exciting and developing strategies can be annoying. Some of the interesting elements of a standard PPC campaign simply are not there. However, there are strategies for lead generation that open up some exciting possibilities. If you think this is all going to be a business-to-business format, you are mistaken. Facebook allows for some unique opportunities which create highly functional PPC strategies on social media.

You have to accept how Facebook has evolved before you begin. It is no longer a gossip center or an opinion rant platform. Facebook has become a very powerful marketing tool. Assuming that you have an idea of the type of people who are in your target market, you can target Facebook users for your funnel, and then make use of cross-channel attribution to fill up the funnel and grow a beneficial conversion or lead volume. Here’s how you can do it.

1. Take Advantage of Carousel Ads

You should tell a story about your product or brand with the use of carousel ads. These can be used to highlight different qualities of what you are trying to sell, and encourages engagement. The carousel ad can support as many as five images with a link, and that is an essential part of the lead generation. Facebook will tell you that carousel based link ads can have as much as a 50% lower cost per conversion than the single image link ads, and also on to 30% lower cost per click. Those are pretty impressive figures and make the carousel ad worth using.

2. Funnels Can Be Used to Tell a Story

The message isn’t grim tale, either. The funnel as a storybook involves guiding a prospective buyer down the sales funnel, maintaining a conversation about the product or brand along the way. Facebook suggests the best way to use storytelling is a three step process:

Step 1. Introduce the Brand to the Consumer

This is an introduction that tells a customer about the brand or product and doing some education about its value and benefit. It is all done before issuing a call to action. The emphasis is going to be on the message. You generate leads by using video ads or even carousel ads which will broadcast the message of the brand. The message does not have to be a hard sell at all. In fact, it is a good idea to go soft.

Step 2. Use a Little Teaser

As soon as the brand has been presented, it is time to show what the brand can do to benefit the customer. The advertisement which is used is going to provide a glimpse of what is offered, thus adding to the overall value. A suggestion is to use case studies or blog articles to get a customer excited about the offerings.

Step 3. Time for the Hook

You guessed it; this is the call to action part of the story. Like any happy ending, you’ll be bringing the story together and persuading people to do something such as shop a little, perhaps sign up for a newsletter, or learn even more about the products being offered by the brand. You proverbially seal the deal with the call to action. Carousel ads can be used that provide a sign-up or invitation to inquire about more information messages. These will help with lead generation.

3. Mobile Lead Ads

Facebook profiles will furnish the information necessary to build an email list as well as the other means so important to follow up on any leads. Included are information pieces such as name, email address, city, state, and zip code.

Right now the mobile lead ads for Facebook are still in development. You have to pay close attention to future events before you commit to them. In any case, lead generation can be done with follow-up calls sign up for newsletters and price estimates to be sent to the proper addresses. The way times are moving, with PPC being both social and mobile, you have to think a little bit outside the box. Facebook may be your most valuable means of developing lead generation.

What You Truly Need in Your PPC Toolbox

It makes practical business sense to try to stay as lean as you can. There are a lot of things that look attractive, but you don’t need in order to run a business. Taking an almost ruthless audit of those PPC tools you use can help. Of course, there are a number of PPC management techniques and procedures that are absolutely essential for being a good PPC manager. These can help get the job done while at the same time avoiding unnecessary expenses.

Competitive Analysis

It is a very tough, competitive business world. If you have no idea what the other guys are doing, you are exposing yourself to unnecessary problems. Basically, what you will do is try to determine the size of their budget, where they are allocating resources, and the ads they decide to run. You can use SEMRush or SpyFu to collect this information.


Data is a cornerstone of the pay per click world and you always have a good idea about the figures. Unlike other industries, you are able to know exactly what’s working and what is not, and all this in a very short time. This helps if you have to get back to your clients with data reports. Agency Analytics is fantastic for those weekly updates. You can also use Ninja Cat as a backup. White label reporting can be done with either PPC management tool and there are other areas of interest from which reports can be derived.

Call Tracking

The responses that you get from your ads will help determine if changes have to be made in tactics and strategy. The better able you are to do call tracking, the less the chance of you working in a fog. You can expect prospects will want to a contact from a telephone, because it’s convenient. You not only need to be able to track such calls, but you also ought to have the capability of tracking whatever keywords convinced a prospect to make the call. Here again you have some options as far as the tools you can use. You can use Call Fire, and other tools in you kit can include Twilio, Analytic Call Tracking, or Call Rail. ACT is something which you can use if it is pay per lead you are attempting to analyze.

Keyword Research

Telling any PPC manager about how important keyword search is can be comparable to preaching to the choir. You know it is important, even though sometimes there can be a few flaws. If you want to get research that is both quick and highly effective, then Google Keyword Planner is at the top the list. You can’t beat the price because it is free of charge. This isn’t the only means of doing keyword research. Long Tail Pro and HitTail can also be used for the research with good results. They are particularly valuable for SEO.

Project Management

If you have a number of clients it is very easy to get confused. You have to be able to supervise what is going on in areas such as planning pages, keywords, passwords, and overall progress. Who is doing what has to be perfectly clear at all times. Excel spreadsheets can do the job for a while but as you grow you need aids that are a little more sophisticated. Basecamp is a superior project management helper. Trello is an excellent alternative and happens to be free, which helps the budget!

Sales CRM

Effective client management software is essential and it helps to have Sales CRM which has a mobile app. That way, no matter where you are the software is readily accessible. Pipedrive fits the need and is easy to understand. Hubspot CRM also has exceptional utility.

It goes without saying that management tools alone are not going to help you win a race. You’re going to have to be very sharp, have a good understanding of the marking figures, and be able to please client. What these instruments do is make it easier for you to concentrate on the analysis and not have to deal with tedious data collection sorting. They allow you to have a bit of a technical edge when you’re dealing with competitors in a very active marketplace.