Before you write your next PPC ad, your next blog post, or your next newsletter story, pause for just a second and ask yourself how you can craft a powerful headline. Experts have proven that the most powerful words in any written material is the headline because it entices the reader to take time out of their lives and read the rest of the article, ad, or blog.
Step #1 Identify Your Target Audience
The first step to creating a great headline that delivers results is to identify the target audience. The free book PPC Ads That Sell reminds readers that hits may go down, because the ones that are reading the blog or viewing the ad are the people most likely to buy the product or service. In order to determine your target audience, you need to identify three key elements.
You need to identify the demographics of your audience including:
- Ethnic background
- Marital status
You also need to identify the psychographic information about your audience including:
Finally, you need to determine the location of your audience. Not only where they are physically in the world, but also how they connect with your PPC ads, blogs, or newsletters.
Step #2 Choose Psychological Keywords
Once you have identified your target audience, think about psychological words that will connect with your target audience. Some of the words that you might want to consider using include breakthrough, crammed, free, growth, pioneering, scientific, secret, soar, special, tested, truth, and unlimited.
Step #3 Write the Headline
Now, you are ready to write your award-winning headline that will attract your target audience.