The most important part of your PPC ad is the headline because it must capture the viewer’s attention. If it does not immediately capture their curiosity, they will quickly move on to the next thing on the page. Therefore, you must use these 25 characters to your full advantage. There are three easy ways to capture the audience’s attention.
Promise a Reward
Viewers of your PPC ads are ultimately self-centered. Therefore, consider using the headline to show the viewer what is in the deal for them. If you are having trouble finding a customer reward, then list all the features of using the product or service. Then, select the top one. Now, reword that so that you are telling the customer why they should care.
Make a Provocative Statement
Thousands of ads bombard customers each day. Therefore, it is necessary that yours stands out from the crowd. A great way to do this is to use a provocative statement that elicits an emotional response.
Choose Emotional Words
Everyone loves to get something for free. Even if the best you can offer is free information, the word is extremely powerful. Whenever possible, use the word free in your headline. Almost as powerful as free is the word new. Whenever possible, combine the two for a PPC ad that is guaranteed to work.