3 Ways to Write an Award Winning Headline

The most important part of your PPC ad is the headline because it must capture the viewer’s attention. If it does not immediately capture their curiosity, they will quickly move on to the next thing on the page. Therefore, you must use these 25 characters to your full advantage. There are three easy ways to capture the audience’s attention.

Promise a Reward

Viewers of your PPC ads are ultimately self-centered. Therefore, consider using the headline to show the viewer what is in the deal for them.  If you are having trouble finding a customer reward, then list all the features of using the product or service. Then, select the top one. Now, reword that so that you are telling the customer why they should care.

Make a Provocative Statement

Thousands of ads bombard customers each day. Therefore, it is necessary that yours stands out from the crowd. A great way to do this is to use a provocative statement that elicits an emotional response.

Choose Emotional Words

Everyone loves to get something for free. Even if the best you can offer is free information, the word is extremely powerful. Whenever possible, use the word free in your headline. Almost as powerful as free is the word new. Whenever possible, combine the two for a PPC ad that is guaranteed to work.

3 Tips to Creating Powerful Landing Pages

If you are going to run a successful PPC campaign, then you already know that you need a successful landing page. The page must be user friendly and convince the buyer to convert their interest into buying the product. Each PPC campaign should have its own page. With more customers than ever before using mobile to access the Internet it is vital that the landing page be mobile friendly or you need to create a separate landing page for mobile users.

Make the Page Scannable

The page should be easy to scan. Internet users will look at a page for less than six seconds before they make a decision to look at the page further or move on to another page. Therefore, make the material easy to scan. Never present a long set page without breaks.


Choose the colors of your landing page very carefully. Certain colors connect better with different audiences. Remember that different colors connect best with different audiences. In addition, remember that different colors have different meanings in different cultures. If you are running a PPC campaign with specific location based keywords remembering this can be particularly important. Researchers have found that even within a country, different ethnic groups relate differently to different colors. Major brands have found sale increases from 7 per cent to 41 per cent simply by changing their colors and the same can be true of your landing pages.

Use the Logo

A company’s logo is one of their most valuable assets. Therefore, when designing a landing page, make sure to feature the company logo prominently. This ensures the viewer that they have reached the right place. If you want the customer to move from the landing page to another page, the logo should be on every page.

Following these three tips will ensure that you have created a great landing page. After you have created a page, create another page. Then, test the two against each other. If you need instructions on how to conduct these tests make sure to see PPC Ads That Sell for those instructions.

2 Free Reports to Help You Determine PPC Ad Times

When you run PPC ads, there are many factors that you must keep in mind. One of the most crucial is the best time of day to run your ad. Run it too early or too late and you will miss your target audience completely. At the same time, running it at what initially appears to be the right time of day can cost you too much money. It is a delicate balancing act, but one that you must learn to master to be successful with PPC advertising. Thankfully, there are two free reports that help you determine exactly the right time to run your PPC ads.

The first of these reports is the Adwords report. To generate this report, simply open your Adwords account and click on the dimensions tab. You should now see an option to view days of the week. Make sure to select the days with your best sales under this tab. Make sure to include the conversion rates in your columns. Now, click OK and the report will generate. Once you have created the report, convert the data into Excel and create a pivot table with the hour of the day on the upright bar and the days of the week across the bottom. Plot your data and you will see the times of the day that are most valuable to you.

The second report that you should generate is the analytics report. Again, open your Adwords account. This time, click on the customization header at the top of the analytics section and indicate that you want to create a new custom report. Name the report day of the week and hour. Now, tell the program to create a flat table and download it to Excel. Now, you can create a second pivot table very similar to the first.

Compare the two reports and you should have a great idea of when the best time to run your ads are and the best days of the week based on real results. You just have one step last. Never trust a report. Instead, follow the advice in the book PPC Ads that Sell. Choose the two times that you think are most valuable for you to run your ads. Run an identical ad during both time slots. Compare the results and you should know exactly when you need to run your ad. If there is any doubt in your mind, then run the reports again using different times or days of the week until you are satisfied that you know the best results.

3 Steps to Writing a Powerful Headline

Before you write your next PPC ad, your next blog post, or your next newsletter story, pause for just a second and ask yourself how you can craft a powerful headline. Experts have proven that the most powerful words in any written material is the headline because it entices the reader to take time out of their lives and read the rest of the article, ad, or blog.

Step #1 Identify Your Target Audience

The first step to creating a great headline that delivers results is to identify the target audience. The free book PPC Ads That Sell reminds readers that hits may go down, because the ones that are reading the blog or viewing the ad are the people most likely to buy the product or service. In order to determine your target audience, you need to identify three key elements.

You need to identify the demographics of your audience including:

  • Age
  • Gender
  • Ethnic background
  • Income
  • Marital status

You also need to identify the psychographic information about your audience including:

  • Attitudes
  • Behaviors
  • Hobbies
  • Lifestyle

Finally, you need to determine the location of your audience. Not only where they are physically in the world, but also how they connect with your PPC ads, blogs, or newsletters.

Step #2 Choose Psychological Keywords

Once you have identified your target audience, think about psychological words that will connect with your target audience. Some of the words that you might want to consider using include breakthrough, crammed, free, growth, pioneering, scientific, secret, soar, special, tested, truth, and unlimited.

Step #3 Write the Headline

Now, you are ready to write your award-winning headline that will attract your target audience.