You already know the importance of keyword research to the success of your projects, but sometimes arriving at the right keywords can be a real struggle. After all, these are the words that real readers type into the search box to get their favourite search engine. It is also the words that the search engines use to determine how to rank your site. If you find yourself struggling to choose the right keywords, make sure you are aware of the tools that are available for you to use.
The Company’s Website:
The first place to start digging for keywords is on the company’s website. Look at the website and see what keywords are already in place. For example, if you are trying to pet food for Mars, then some of your keywords would include Pedigree, caesar, and Chappi. A quick look at the website yields more keywords including food and treats, feeding a dog, and Breeder’s Club. If the site has a sitemap, it can be a gold mine for ideas. It is vital to make this list as long as possible. A great way to do this is to write them down in an Excel programme dedicating a line to each possible keyword. You are making no judgements at this point.
Think Like Your Users:
The next step is to think like your users. Not everyone calls everything by the same name. Therefore, it is essential to include all the variations on your list. For instance, some people may buy dog food for their animal, while others may buy puppy food for the exact same animal. If possible, talk to dog owners and watch the words that they use or read some dog forums and see what words people use.
The next step is to use tools that the different search engines provide to expand your list even further. There are many tools available and some of the best include:
FreshKey (freshkey.com) allows you to search Amazon, YouTube, Google, Bing, Google Marketplace, Wikipedia, YouTube and eBay in one simple search. Then, you can search by the number of users that use that keyword phrase within each programme, This programme also shows you which words are hottest right now.
Soovle (http://soovle.com) allows you to search Google, Wikipedia, Amazon, Answers, YouTube, Bing and Yahoo. This programme is free, but produces tremendous results. Slowly type your possible keyword into the search box and ideas will even appear as you type. For example, by typing dog food into the box, the programme generates dog food commercial, dog food challenge, dog food prank, and dog food lid among the thousands of choices.
Ubersuggest (http://ubersuggest.org) offers users the option to search images, news, shopping, video and recipes. Enter a keyword and the programme will generate thousands of suggestions. For example, by typing dog food into the box, the programme generates dog food reviews, dog food recalls, and dog food brands.
WordStream (http://www.wordstream.com/keywords) offers users the option to search many keywords. Entering our dog food term generated a list of almost 20,000 keyword terms including wellness dog food, dog food recipes, and solid gold dog food. The best part of this tool is that it will also help you group your keywords, and create list of negative keywords to use. Remember that in many cases, if you are conducting PPC campaigns, using negative keywords can be very effective.
The advantage of using various tools including those provided by Google and Bing is that you can greatly expand your list because each programme chooses different dynamics to test.
When you follow this approach to selecting keywords you literally develop a list of thousands of possible keywords. Then, you are ready to use the keywords in the right way in your PPC ads or blogs to generate outstanding results.