Keywords are critical in any Internet marketing campaign. The right ones are going to allow your ads to be on the first page of the search query and you know you should get the best ones. Any marketing manager knows that writer’s block is not just something for authors.
You’re in good company if you get writer’s block now and then. Hemmingway would get it and Faulkner suffered through it as well. You can overcome the obstacle by following a few tricks of the trade and employing some very usable tools.
Know Your Enemy
It’s your competition, and you can learn from them as you beat them in the market place. It pays to become a student of what these other companies do with keywords. You can maximize the lesson in these ways:
- Edit Your Keywords. You may have some keywords that are not producing, and you should replace them with a variation of what your opponents use.
- Don’t Hesitate to Copycat. You can’t think of everything all the time. Let your competition do some of the thinking for you! If their keywords appear to be doing well for them, then those same words can work well for you.
- Consider New Words. Your competition may forget to use certain keywords in going after a segment of the market. What the other side forgets to use, you can utilize to your advantage.
Connect with Your Inner Browser
You attract new customer the more you are willing to think like them. You should think about what those Internet shoppers are looking for when they surf. Go over to Google in Google Chrome, type in your primary keyword, and note whatever keywords Google Instant Search will suggest. Here is what you can expect to see.
Popular keyword variations will come up. These are what other searchers use, and they can be extensions of keywords you are using. Go one step more, using the Google autocomplete function, and find out what folks were looking to find. You are then able to edit your keywords more effectively.
You do not have to use Google only. You can also go looking with Yahoo, AOL, Bing, DuckDuckGo.com, and About.com
The Long-Tail Keywords
It requires not much more than a few modifiers added to the original keyword. That simple process develops a phrase that can attract attention. The benefits of using the long-tail keywords are higher conversion rates and less expensive bids since fewer folks are bidding on them.
There are several keyword research tools you can use to make life much easier.
- Keyword Combination Tool. It helps you develop an aggregate list of all kinds of keyword combinations. Use your imagination, and you come up with an interesting collection of possible keywords you can have for any campaign.
- Google Trends. What’s the word? Trends shape the popular vernacular, and you can catch the phrase wave with Google Trends. Reviewing the performance history of a keyword, digging into those topics which are relevant to your line of business, and simply discovering the latest phrase are all possible with Google Trends.
Don’t Let Writer’s Block Obstruct You
Writer’s block once held authors captive for days at a time. Don’t panic; it is not going to happen to you thanks to the Internet and changes in technology. You can get around this rock on the road quite easily. The tools are there, and the strategies are also available. It is up to you to use them.
Incidentally, this could be a lot of fun for you. You can resurrect that inner word craftsman and dabble a little bit in phraseology. The tools can generate what you need to attract people to your landing page. Always keep in mind that your competition uses the ideas suggested here. They do not hesitate to take advantage of what you are already using, and turnabout is fair play. You need to stay ahead of the other guy.
You do not have to wait until you’re at a loss for words to use the above advice. You can integrate into your daily campaign efforts. Keywords are important, and they can be generated without too much difficulty. You can get the phrases you want and the keywords you need because the tools are right there ready for use.