It makes practical business sense to try to stay as lean as you can. There are a lot of things that look attractive, but you don’t need in order to run a business. Taking an almost ruthless audit of those PPC tools you use can help. Of course, there are a number of PPC management techniques and procedures that are absolutely essential for being a good PPC manager. These can help get the job done while at the same time avoiding unnecessary expenses.
It is a very tough, competitive business world. If you have no idea what the other guys are doing, you are exposing yourself to unnecessary problems. Basically, what you will do is try to determine the size of their budget, where they are allocating resources, and the ads they decide to run. You can use SEMRush or SpyFu to collect this information.
Data is a cornerstone of the pay per click world and you always have a good idea about the figures. Unlike other industries, you are able to know exactly what’s working and what is not, and all this in a very short time. This helps if you have to get back to your clients with data reports. Agency Analytics is fantastic for those weekly updates. You can also use Ninja Cat as a backup. White label reporting can be done with either PPC management tool and there are other areas of interest from which reports can be derived.
The responses that you get from your ads will help determine if changes have to be made in tactics and strategy. The better able you are to do call tracking, the less the chance of you working in a fog. You can expect prospects will want to a contact from a telephone, because it’s convenient. You not only need to be able to track such calls, but you also ought to have the capability of tracking whatever keywords convinced a prospect to make the call. Here again you have some options as far as the tools you can use. You can use Call Fire, and other tools in you kit can include Twilio, Analytic Call Tracking, or Call Rail. ACT is something which you can use if it is pay per lead you are attempting to analyze.
Telling any PPC manager about how important keyword search is can be comparable to preaching to the choir. You know it is important, even though sometimes there can be a few flaws. If you want to get research that is both quick and highly effective, then Google Keyword Planner is at the top the list. You can’t beat the price because it is free of charge. This isn’t the only means of doing keyword research. Long Tail Pro and HitTail can also be used for the research with good results. They are particularly valuable for SEO.
If you have a number of clients it is very easy to get confused. You have to be able to supervise what is going on in areas such as planning pages, keywords, passwords, and overall progress. Who is doing what has to be perfectly clear at all times. Excel spreadsheets can do the job for a while but as you grow you need aids that are a little more sophisticated. Basecamp is a superior project management helper. Trello is an excellent alternative and happens to be free, which helps the budget!
Effective client management software is essential and it helps to have Sales CRM which has a mobile app. That way, no matter where you are the software is readily accessible. Pipedrive fits the need and is easy to understand. Hubspot CRM also has exceptional utility.
It goes without saying that management tools alone are not going to help you win a race. You’re going to have to be very sharp, have a good understanding of the marking figures, and be able to please client. What these instruments do is make it easier for you to concentrate on the analysis and not have to deal with tedious data collection sorting. They allow you to have a bit of a technical edge when you’re dealing with competitors in a very active marketplace.